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Video and Motion Graphics Work

Software and Equipment Used: Adobe PS, AI, AE, Premiere, Lightwave 3D, Final Cut, Canon 5D Mark IV, Ronin-S DJI Gimbal


Open for Jacksonville Electric Authority TV Program
30 Second Spot for Saltwater Cowboys
15 Second Motion Graphics Spot for Orbital Advisors
Open for JEA Energy Savings program
YourJax Music Open
News Talent Open
Ad for Targeted Display Services
FOX30 WAWS American Idol ID
Demo Reel
YourJax Music Pilot Episode
Weather Image Promo - Hurricane Dora
News Image Promo - House Spoof
Lower Third Design

Creative + Tech + Business + Experience

I love being the underdog.

I value how and where I spend my energy. I like thinking like an entrepreneur and disruptor. I love ideas. Imagining. Designing. Inventing. Problem solving. Trial and Error. Being a part of something that has potential and part of a team that sees that potential while working together to make something great. I like helping people. I've learned that putting yourself at the edge of your comfort zone is where you grow. I love the process of learning from others and from doing. I value working for people that believe in me. Life's too short to watch a clock and punch a time card until retirement. If you're going to get up everyday and leave your family to do something, go do something you love.

Jacob McCain


Photo of Me

When I was a kid I loved drawing comic book characters and learning BASIC on my stepfather's Atari ST, which was an underrated 8-bit computer during the heydays of IBM and Apple IIe. I started learning guitar when I was a teen. Even now, I still love love playing, writing, and performing music. These things are all a fundamental part of me.

I am a creative person as much as I am technical. No matter the job title or corporate ownership changes, my responsibilities have always combined Digital and Creative in some form or another.

Having me on your team means having someone that is a team player. You'll have someone that will operate with integrity. You'll have someone that can pick up the ball and run with it. You'll have someone that will contribute ideas and offer solutions.

PORTFOLIO & WORK HISTORY

EMPLOYMENT HISTORY

Click a company header to expand for Job Descriptions & Highlights

Nexstar Media Inc - WCBD CHARLESTON, SC11/2020 to Present

Creative Services Director

  • Manage In-House Marketing Department:
    • Manages Marketing Production of over 5 Million in Advertising
    • Oversees Marketing of News and Digital Brands
    • Plan, Organizes, Community Events
    • Manages and Establishes Partnerhips with Community Organizations
    • Ensures Legal and Regulatory Compliance with FCC, Network, and Sydicators
    • Mentoring, coaching, and training of Marketing Team
    • Team consists of 6: 1 Graphic Designer, 1 On-Air Talent/Host, 4 Producers/Photogs/Editors

Graham Media News4Jax.com LogoCW17 Logo1/2017 to 8/2019

Media Strategist

  • Digital Sales Manager. On track to achieve 150% to 200% over prior year in Digital Revenue
  • Coaches Account Executives through the sales process:
    • Client Needs Analysis
    • Research: Pre & Post CNA
    • Strategy
    • Proposal
    • Execution
    • Analytics
  • Strategizes marketing plans that address needs of clients
  • Supervises Digital Coordinators
  • Leads execution of campaigns across News4Jax.com & 3rd Party Platforms for clients
  • Front-end development on News4Jax.com as needed
  • Graphic & HTML5 Ad Design support
  • Mentoring, coaching, and training of Sales Team & Digital Coordinators
  • Continued training & staying abreast of industry trends & technology

Nexstar Broadcasting Group CW17 LogoYourJax.com Logo5/2009 to 1/2017

Digital Media Manager

  • Provided complete in-house creative services as needed for clients, corporate & and other Nexstar markets
  • Developed products that were adapted in other Nexstar Markets
  • Produced local programs: YourJax Music, YourJax Spotlight, Ready.Set.Home, and YourJax Fantasy Football
  • Visited & provided training to other Nexstar markets
  • Achieved 400% increase in site traffic. 175% increase to FB Fans
  • Testing and Feedback of Digital Applications for Nexstar Broadcasting Group
  • UX/UI Design of Mobile Apps: Armada FC & YourJax

Media General CW17 Logo8/2008 to 5/2009

Brand Manager

  • Art Director, Digital Director, & Promotions Manager for WCWJ
  • Hired to design new brand identity
  • Focus on improving brand awareness in the community, online and on-air
  • Update website
  • Develop revenue generating ideas

Clear Channel Television CW17 LogoFOX30 Logo2/2001 to 8/2008

Art Director & Assistant Brand Manager

  • Built the first offical websites for FOX30 WAWS & UPN47 WTEV
  • Managed team of graphic artists, animators and promotions producers
  • Complete in-house redesign of news & station graphics
  • Provided training & troubleshooting of Chryon & broadcast graphics equipment
  • Writing & production of station image campaigns

Clear Channel Outdoor ClearChannel Outdoor Logo4/1999 to 2/2001

Creative Director

  • Started as a designer & promoted to Creative Director in 2nd year
  • Designed ads for both large print format as well as mechanicals for painting
  • Designed & painted one of my billboard ad designs for the Jacksonville Public Library
  • Designed local landing page
  • Supervised graphics department
  • Met with clients to help conceptualize their outdoor campaign creative

MY WORK

Here are some other samples of work.


Web Design

Graphic Design & Illustration

Digital Illustration of of Jacksonville
Concept Art for Love Haight Organic Clothing
Art for Love Haight Organic Clothing: Tribal Pride
Art for Love Haight Organic Clothing: Tree Hug
Jacksonville Area Legal Aid logo
YourJax Fantasy Football logo
YourJax Music Logo
Spiderman Mural

CONTACT
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